Why Big Sustainability Opportunities Merit Fresh Ideas

What a spring this has been for agriculture. During this season, I’m reminded of the power of fresh ideas. Just as flowers and trees reemerge from hibernation amid sun and warmth, so too do new insights and powerful perspectives awaken us to what’s possible in sustainability.

Here at Farm Journal, we’re investing in fresh thinking and a bold vision for the future, as well. This past week, we welcomed Prescott Shibles as our new CEO. He takes over from Andy Weber who retires after 23 years as CEO and becomes vice chairman of Farm Journal’s board of directors.

Prescott is a highly regarded digital media and business information leader with more than 20 years of history delivering data- and technology-driven transformations. He has held leadership roles at five of the nation’s most progressive B2B data and media companies, driving innovation using digital engagement, market intelligence, machine learning and artificial intelligence to create new standards for how clients accelerate growth.

“What gets me passionate is using data and technology to drive change and improve outcomes,” Prescott said in the company’s news release. “Farm Journal, with its position of trust and service, can be a beacon for change in agriculture’s tech transformation. The company is making a real difference in transforming agriculture to a more sustainable and tech-centric future. A prime example is its commanding position with the Trust In Food division at the crossroads of regenerative agriculture.”

As president of the Trust In Food division, I look forward to working closely with Prescott and our many partners across the value chain to continue supporting farmers and ranchers in their stewardship journey.

Big, bold thinking got us to where we are today. It will be the ingredient that helps leverage ag’s ability to be a climate-change solutions provider.

I hope you’ll join me in welcoming Prescott as a committed partner in our regenerative mission.

Yours in regenerative ag,
Amy Skoczlas Cole
President, Trust In Food™