Why brands need to take a strategic approach to personalization Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them.
ClickZ Daily: July 7, 2020 |
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| Good Morning! Today we have Kameleoon’s Jean-René Boidron explaining why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them. “Digital marketers need to focus on their aims from personalization and use this to create a well-argued, measurable business case,” says Boidron. “Be clear on your objectives but also understand that personalization tools alone don’t deliver ROI.” Also Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offerings post COVID-19. He writes: Data now provides the connective tissue to unite and optimize both creative and media in a single, elegant process. When you have data as a central source of truth for what drives revenue, optimizing the rest of the machinery around it becomes possible. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Jean-René Boidron Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them. |
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Data-Driven Marketing Ross Shelleman Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offerings post COVID-19. Read more |
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| Data-Driven Marketing Shane Phair Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read more |
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| Digital Marketing Kamaljeet Kalsi Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs. Read more |
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| Data-Driven Marketing Neil Sweeney The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolution of data privacy. Neil Sweeney, CEO of Killi, discusses the current environment, and why consumers should be more vigilant than ever in protecting their data privacy rights. Read more |
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| AI & Automation Kate Erickson Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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