As a founding partner of Wild Rift Esports, Coca-Cola finds itself in a similar position to other early esports league sponsors, such as MasterCard, whose decision to partner with League of Legends Esports in 2018 spurred a deluge of brand interest in esports.
| Coca-Cola has signed on as the first worldwide founding partner of Wild Rift, Riot Games' popular mobile title, under a new, multi-year agreement. The arrangement is a forceful endorsement of mobile esports by a prominent international brand, giving extra heft to Riot’s efforts to build a viable competitive mobile gaming ecosystem. Read more below. Coca-Cola has signed on as the first worldwide founding partner of Wild Rift. How Zola aims to communicate expanded wedding offerings, boost brand awareness as nuptials make a comeback. This week's Digiday+ Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. Among retail media, buyers still only have eyes for Amazon, according to the latest Digiday+ Research. Other things to know about American Eagle, e.l.f beauty, and NBC News Brand Studio are just a few of the finalists for the 2022 Content Marketing Awards. Check out the finalists here. CTV can suffer from ad repetition and frequency-capping issue. The remedy is not simply delivering fewer ads; it’s ensuring they’re purposeful experiences. Sponsored by WarnerMedia. Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by MNTN. | | |
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