Why marketers are thinking long-term with influencers

Also: TheSoul Publishing's take on YouTube Shorts rev share ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.

January 31, 2023

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought. Additional coverage: TheSoul Publishing weighed in on the methodology behind the YouTube Shorts monetization program in the latest Digiday Podcast episode. Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend. More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever. More in this Digiday+ Marketing Briefing. As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity. Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating (or growing) commerce-specific teams. Other things to know about Join us for the Digiday Publishing Summit from March 27-29 in Vail, Colo., to connect with leaders from Condé Nast, Forbes and more. Secure your pass by February 13 to save. SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. Sponsored by TheViewPoint. Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext. Top Stories Ivy Liu The Creator Economy Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought. howdy! The Creator Economy Why TheSoul Publishing's Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers Potrel weighed in on the methodology behind the YouTube Shorts monetization program in the latest Digiday Podcast episode. Sponsored by Yext Report: Explaining the headless CMS Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. Advertisement howdy! Beyond Ads Digiday+ Research: Agencies see different paths for online, offline ad spend this year Agencies expect a big jump in online ad spend this year — but the same isn’t true for offline ad spend. Sponsored by Marketecture How SMADEX is collaborating with clients for better solutions When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. howdy! Marketing Briefing: With younger consumers questioning brands' trustworthiness, marketers turn to scenario planning More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever. Advertisement Sponsored by Sovrn What new privacy regulations mean for publishers While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. howdy! Gaming & Esports Why acquisitions could be the inevitable future for embattled in-game ad companies As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity. howdy! Content & Commerce Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating (or growing) commerce-specific teams. All Latest Stories

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