Why marketing will improve thanks to the death of third-party cookies Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers.
ClickZ Daily: September 10, 2020 |
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| Hello! Today we have Alex Yoder, EVP of Analytics at Merkle, detailing why the death of third-party cookies will actually be a good thing for marketers. He writes: Measurement in a world without cookies can ultimately be achieved with proper structure and planning. Begin with clarity about your business model and what you want to accomplish. If it is simply to accelerate sales, acknowledge and accept that as the design and outcome. Also Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and in-store performance. “By capturing and analyzing a cohesive and complete set of data across sales and marketing, brands are allowing a more accurate picture to emerge, informing future patterns and identifying growth opportunities,” says Paula. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Analyzing Customer Data Alex Yoder Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. |
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Digital Marketing Paula Hunsche Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and in-store performance. Read more |
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| AI & Automation Rayhan Perera Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is transforming the way retail works. Read more |
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| Content Gregg Shupe A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will your CMS handle the new normal's five key must haves? Read more |
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| Data-Driven Marketing Jacqueline Dooley ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read more |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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