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Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s Campaign also uses Google, but not like Burger King did By Tim Nudd McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about...
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Could Pepsi Make Things Right With a Logo That Actually Made the World Better? Two agency creatives dream up #PepsiCAN By Tim Nudd With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place--or start genuinely doing so. Two agency creatives have come up with...
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This 130-Year-Old Dance Wear Brand Is Now an Online Publisher Capezio's Dance.com aims to cover dancing in all its forms By Robert Klara Years ago, amid the mad scramble for domain names, Capezio decided it might be a good idea to buy Dance.com. The move made sense. Capezio is, after all, the leading manufacturer of dance clothing, footwear and accessories. But the New Jersey-based brand didn't end up doing much with its new domain. The company's namesake site,...
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Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The...
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Amid Concerns of Declining Tourism as ‘Anti-Welcome’ Sentiment Grows, L.A. Is Welcoming Everyone for a Visit A new campaign for Discover Los Angeles By Katie Richards Outside of being a city for dreamers and stars, Los Angeles is also home to people from over 140 countries who speak some 224 languages. Essentially, the city is an open one that's welcoming to everyone. That's the message tourism group Discover Los Angeles is trying to drive home in its latest #EveryoneIsWelcome campaign, especially...
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Prudential’s New Podcast Chronicles Everyday Acts of Bravery Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...
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In the Age of ‘Fake News,’ Media Brands Are Turning to Advertising to Promote the Importance of Journalism New York Times, The Atlantic and others have launched campaigns By Kristina Monllos The proliferation of "fake news"--be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck--has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this...
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