Why New York Magazine ’s the Cut is expanding at a time when many media companies are cutting costs

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, with new hires, verticals and ad offerings. But how can the Vox Media-owned title afford to grow at a time when most large digital publishers are cutting costs?

February 13, 2024

Why New York Magazine’s the Cut is expanding at a time when many media companies are cutting costs New York Magazine's women's fashion and lifestyle publication the Cut is expanding this year, with new hires, verticals and ad offerings. But how can the Vox Media-owned title afford to grow at a time when most large digital publishers are cutting costs? Additional coverage: ​​Since launching as an e-commerce cereal brand, Magic Spoon is ramping up its in-store presence. Co-founder Gabi Lewis stopped by the Digiday Podcast to talk about what that means for marketing strategy. To shed some light on the current state of esports, Digiday hosted a Twitter Space featuring leading industry journalists and observers. We rounded up some of the key takeaways. Throughout the 59 ads that aired during the Super Bowl, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49. More in this Digiday+ Marketing Briefing. More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products. This week, diversity, equity and inclusion trade organization Bridge is expanding its board of directors with a new vice chair, along with executives from agency holding groups and major brands. Other things to know about Join us from May 15-17 in Palm Springs for Digiday's Programmatic Marketing Summit, where we'll connect attendees with programmatic leaders from Whirlpool, HP and many more. Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Sponsored by Yieldmo. Top Stories Ivy Liu Navigating Economic Instability Why New York Magazine’s the Cut is expanding at a time when many media companies are cutting costs New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, with new hires, verticals and ad offerings. But how can the Vox Media-owned title afford to grow at a time when most large digital publishers are cutting costs? howdy! Marketing on Platforms Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy Since launching as an e-commerce brand, Magic Spoon cereal brand is ramping up its in-store presence. Co-founder Gabi Lewis stops by the Digiday Podcast to talk about what that means for marketing strategy. Sponsored by Yieldmo How machine learning is helping advertisers choose optimal creative formats Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Advertisement howdy! Gaming & Esports With layoffs mounting, esports veterans are split on the future of the industry The story of the esports industry has always been a balancing act between the genuine passion generated by gaming at its highest levels and the less flashy, but increasingly important challenge of converting esports fandom into actual revenue. For years, steadily growing viewership numbers were enough to convince investors that profitability was just around the corner — but in 2024, that facade is falling away. Sponsored by Bango The subscription economy goes beyond how consumers watch TV While many comment on the ‘streaming wars’ between companies like Disney, Netflix and Amazon as they look to secure more subscribers for their TV streaming offerings, consumers rely on subscriptions to manage many more aspects of their lives than what they’re watching. howdy! Brands in Culture Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them Throughout the 59 ads that aired during the Big Game, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49. Advertisement Sponsored by Optable How La Presse transformed to keep up with big tech For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! Modern Newsroom Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products. howdy! Equality and Opportunity DEI group Bridge boosts board with new vice chair and agency members This week, diversity, equity and inclusion trade organization Bridge is expanding its board of directors with a new vice chair, along with executives from agency holding groups and major brands. All Latest Stories

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