Also: Should The Trade Desk buy Criteo? Publishers are back and forth about how Snapchat is fitting into their overall social media strategy, but few are abandoning the platform altogether.
Why content on Snapchat has become less profitable for some news publishers Publishers are back and forth about how Snapchat is fitting into their overall social media strategy, but few are abandoning the platform altogether. Additional coverage: Criteo is up for sale, and there's only one company that keeps coming up as a likely acquirer: The Trade Desk. We put together cases for and against a deal. This week's Digiday+ Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. This year, measurement companies are drilling down to determine advertising attributes — from economic focus to apps mentioned — to divine how content performed during the Super Bowl. For Valentine's Day, brands not only pitched the usual fare around Feb. 14, but some zigged to focus on Galentine's Day or zagged to pitch their brand via Single's Awareness Day, giving them the opportunity to market to more people and be more inclusive. Other things to know about By establishing relationships with almost every TV network within the U.S., MNTN’s platform provides brands of all sizes access to all ad-supported premium content. Produced in partnership with Marketecture. While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. Sponsored by Sovrn. Just announced: Chewy and NBC News Custom Production are among this year’s Digiday Video & TV Awards shortlist nominees. Check out the full list here. | | |
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