AI search startup Perplexity is facing a new lawsuit from The Wall Street Journal and The New York Post over copyright and trademark issues. But it's also making progress with ad-revenue share deals. This week’s Digiday+ Media Briefing looks at referral traffic from search and search-related platforms. "Curation" threatens to knock even "AI" off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is. P&G's Marc Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands. DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market. Other things to know about Just released: The Greater Goods Awards Winners Guide highlights winning campaigns from Mastercard, Samsung and 7-Eleven and more. While savvy advertisers previously expanded programmatic strategies, the fading use of cookies and IDs are impacting scale and performance, leading teams to re-evaluate a more sustainable solution. Sponsored by Blis. When brands understand the appropriate level of control and interoperability, and the details of setting up a successful identity spine, they can overcome common roadblocks to deliver valuable solutions. Sponsored by Adstra.
“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.
DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization.
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.
