Why the time is right for augmented reality (AR) in marketing Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing.
ClickZ Daily: January 11, 2021 |
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| Happy Monday, Augmented reality is entering a new phase of its journey. Today we look at some of the key developments that make now the right time to adopt AR in marketing. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. In addition to 5G connectivity, a number of technological developments are coming together to propel AR into the mainstream. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. Also, UiPath’s Venu Kannan highlights how automation can enhance the retail experience in 2021 and beyond. He writes: To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will manage increased demands and deliver thoughtful and efficient customer service. |
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AR & VR Faisal Galaria Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. |
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AI & Automation Venu Kannan To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will manage increased demands and deliver thoughtful and efficient customer service. Read more |
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| Analyzing Customer Data John Williams John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read more |
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| Data Chris Loy Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read more |
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| Data Martyn Etherington Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read more |
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