Will marketers leave Google amid DOJ lawsuit?

Also: The open programmatic market is in a tough spot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ When is it time to back away?

January 30, 2023

Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit It might be difficult for advertisers to turn their backs on Google completely but it's getting a lot easier for them to look away these days. Additional coverage: There's a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Governments' interest in esports is encouraging, but despite a groundswell of policy-level support, not all countries are equally enthusiastic about the space. Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars — but mainly if they target prime-time linear TV. More in this Digiday+ Media Buying Briefing. Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. Other things to know about Rather than focusing on adjusting YouTube and CTV campaigns on the fly, Pixability is prioritizing the planning process advertisers take via machine learning. Produced in partnership with Marketecture. Publishers: What content channels and formats are most effective for you when engaging young millennials and Gen Z audiences on your website? Have you found specific content deployment methods to be more effective than others? Let us know in this survey and we’ll send you a $5 gift card with the results. Sponsored by Arc XP. Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV. Top Stories Ivy Liu Marketing on Platforms Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit When is it time to back away? howdy! The Programmatic Marketer The open programmatic market is in a tough spot There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Sponsored by Piano Report: The publisher’s guide to audience engagement Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey. Advertisement howdy! Gaming & Esports Governments around the world are changing their policies to support esports Governments’ interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space. Sponsored by GeoEdge Why fighting clickbait is part of publishers’ UX strategies By blocking clickbait ads and providing a higher-quality ad experience for users, publishers are able to grow audience relationships and attract more advertisers. howdy! Strategizing for the Future Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up? Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars — but mainly if they target prime-time linear TV. Advertisement Sponsored by Marketecture How SMADEX is collaborating with clients for better solutions When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. howdy! Navigating Economic Instability Atlas Obscura wants to be profitable before raising funds in a tricky media market Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. howdy! Navigating Economic Instability Publishers report Q1 ad revenue is pacing 10-25% behind forecasts Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. All Latest Stories

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