Insider IntelligenceWhat Tariffs, Antitrust Legislation, and More Mean for Marketers and Advertisers
Hello John,
President Trump’s “Liberation Day” tariffs are shaking the markets. Overall ad spend in the US could decline slightly under a heavy tariff scenario, although digital spending is set to be more resilient. Retail sales, too, could also hit negative growth territory for the first time since the Great Recession.
In our upcoming webinar, EMARKETER analysts break down the data and discuss the likely economic outcomes. Join us to learn what strategies brands may adapt to prepare for disruptions, including shifting budget to measurable performance channels like search, diversifying their media mix to reduce risk, adapting messaging based on shifting purchasing patterns, and more.
Webinar Details:
What Tariffs, Antitrust Legislation, and More Mean for Marketers and Advertisers
Tuesday, April 29 | 11 AM - 12 PM ET
With Jeremy Goldman, Zak Stambor, Cindy Liu, and Oscar Orozco |
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| | | Jeremy Goldman is Senior Director of Client Briefings at EMARKETER, where he leads a team delivering 60 weekly insights on marketing, commerce, and tech. He is also a frequent speaker, author, and media commentator. |
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| | | Zak Stambor is a Senior Analyst at EMARKETER. He leads the Retail & Ecommerce Briefing and co-hosts the Reimagining Retail podcast. He brings 10+ years of experience covering e-commerce, marketing, and retail media. |
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| | | Cindy Liu is a Forecasting Director at EMARKETER, focused on retail and ecommerce. She transforms consumer data into industry forecasts and previously contributed to market research at Forrester. |
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| | | Oscar Orozco is a Senior Director of Forecasting at EMARKETER, specializing in media consumption, digital marketing, and ad trends. He brings a background in consulting and advisory to empower brands with data-driven insights. |
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