As TikTok continues to dominate marketing conversations, experts sound off on whether or not it will become the future second screen for live events.
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper? As TikTok continues to dominate marketing conversations, experts sound off on whether it will become the future second screen for live events. Additional coverage: As Microsoft and Google compete with generative content, much smaller firms are building their own tech to tackle new territory. Pinterest wants in on the short-form video gold rush, and it's willing to pay publishers big to do it — just take its recent deal with Condé Nast. Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut. Criteo’s legacy as a performance-play could complement upper-funnel players. With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year. Brands prefer investing in connected TV over traditional TV — if they're spending on TV at all, a Digiday+ Research survey found. Other things to know about Given recent changes in the digital advertising industry around privacy and first-party data, transparency has become critical in mobile programmatic. Sponsored by Marketecture. Retail media networks continue to evolve, with brands increasingly looking to create more content or invest in new customer value propositions. Sponsored by Best Buy Ads. In navigating a world without third-party cookies, sell-side targeting is enabling advertisers to control and differentiate their supply chain to drive improved campaign performance without sacrificing the scale they require. Sponsored by PubMatic. | | |
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