This year’s 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here’s how brands are “hacking” the big game.
| This year's 30-second Super Bowl spot goes for $7 million. Instead of forking over the cash, here's how brands are "hacking" the Big Game. Additional coverage: To put it bluntly, uncertainty is the name of the game, and it seems like it'll hang around for most of the year. One thing that's crystal clear, though, is the resilience of ad spending. This week’s Digiday+ Research Briefing examines whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year. As Disney, Fox and Warner Bros. Discovery shock the media world with a potential streaming powerhouse, buyers are awaiting pricing and inventory details. The New York Times' Q4 2023 earnings report showed the company isn’t entirely immune from the volatile ad market. In fact, the company doesn’t expect to improve in the first quarter of this year. The mania around made-for-advertising sites (MFAs) has calmed down, according to five agency executives – though MFAs are anything but forgotten. More in this Digiday+ Media Briefing. The Super Bowl has arrived, and with it, the expectations of the first broadcast by TelevisaUnivision — entirely in Spanish. Other things to know about The Digiday Media Awards have recognized industry-leading work from CNN, PopSugar and more. Last chance to enter is March 15. While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. Sponsored by Genius Sports. Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. Sponsored by Seedtag. | | |
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