Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership business.
| Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership business. Additional coverage: This edition of Digiday's CES Briefing looks at how the agentic era of AI looms over CES and then recaps a session that highlights the underlying issue of everything becoming an ad network. 2025 Notebook: As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment. This week’s Digiday+ Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025. Omnicom Media Group is expanding its TikTok relationship to include search keyword access. 2025 Notebook: Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient. Yahoo has entered ad tech’s curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its CES activity. Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. Other things to know about Join us for the Digiday Publishing Summit, March 24-26, in Vail to gain valuable insights and forge meaningful connections with leaders from Forbes, Comcast and more. Secure your passes now — prices increase Monday, January 13. The rise of generative AI has brought unprecedented speed and scale to content management, yet delivering the right content to the right audience at the right time has never been more difficult. Sponsored by Infolinks. Inflation is top of mind for consumers, and higher costs mean tighter purse strings. Sponsored by Klaviyo. | | |
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