Ranker and Topix had been spending millions of dollars a month on Facebook ads, but have had to cut back as Facebook has cut down on low-quality ads.
| In Thursday's edition of the Digiday Daily, learn about how agency employees are quitting without two weeks' notice and how Instacart’s role as the digital glue of grocery is growing increasingly complex. Read all that and more today. Some agency employees in in-demand positions like digital or social roles are leaving their current agencies faster or ghosting agencies during the job interview process. Reasons vary but include demand from new employers, cost of living and general lack of etiquette. For some publishers on Facebook, it doesn’t always pay to pay. Ranker and Topix had been spending millions of dollars a month on Facebook ads, but have had to cut back as Facebook has cut down on low-quality ads. Instacart chief business officer Nilam Ganenthiran explains how Instacart is plotting its roadmap for grocery’s online turning point, the influence of the delivery wars being fought by Amazon and Walmart on the business and why the company won’t open its own grocery store. Other things to know about Hear leaders from Viacom, A&E Networks and NCC as they discuss the opportunities and challenges in TV advertising at Digiday Hot Topic: Advanced TV. People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers. Customers expect to engage with brands on their own terms. Sponsored by Kustomer | | |
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| Sponsored by FreeWheel | | Cannes recap: Shared values and partnerships | | At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. Sponsored by FreeWheel | | |
| Marketing on Platforms | | Facebook will now allow (some) CBD ads | | Facebook’s policy change comes not only as CBD is growing but as it gains approval from drug stores and enters new categories like beauty brands. | | |
| Sponsored by PubPlus | | Why are publishers struggling to master paid content distribution? | | The advertising environment is transforming, pushing publishers to find new revenue streams, such as e-commerce, affiliate partnerships, subscriptions or events. But for publishers who profit from paid content distribution on social and native channels, it’s a path that carries several challenges. Sponsored by PubPlus | | |
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| Marketing on Platforms | | Leesa’s David Wolfe: We have to find more efficient channels than Facebook | | "We're looking for real people to tell real stories about their experiences with our products. We have to find more efficient channels because it's no secret that it's becoming more and more difficult to use -- it's funny to call them this -- the traditional digital channels." |
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