Roku’s acquisition of Dataxu is expected to grow the company’s ad business on and off its connected platform.
| Roku’s acquisition of demand-side platform Dataxu is expected to help the company entice more advertisers to buy ads on its connected TV platform. Less clear, for now, are Roku’s ambitions for using its ownership of a programmatic buying tool to grow its ad business beyond its own platform, though that option is now clearly on the table. Read more below. Roku’s acquisition of Dataxu is expected to grow the company's ad business on and off its connected platform. TikTok has grown quickly in the U.S. but its ads business needs to play catch up, according to buyers who say the platform needs to scale. BuzzFeed drove more than $6 million orders through affiliate commerce this year and is starting with hiring a team of affiliate writers in London. Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on TikTok. Other things to know about Leaders from AT&T, Mindshare, Havas and more will be joining us at the Digiday Video Advertising Summit. See who else you can connect with here. Customer support teams have a way of seeming like inhuman robots on digital messaging platforms. But to connect with modern consumers, it's crucial to get conversational — even personal — through text, email and social. Download the guide to learn how. Sponsored by Kustomer. | | |
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howdy! | Sponsored by audience.ai | | When conversation clues become purchasing cues | | An emerging tool called conversational analysis is uncovering a plethora of connections between consumers’ wants, emotions — and what they’re likely to buy. There’s much to be learned about peoples’ intent by taking a deep dive into the ceaseless verbiage that flows through social media channels. | | |
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