Mobile news aggregators are increasingly driving traffic for publishers on a global scale, and it pays for publishers to track them on a constant basis, including a soon-to-be-sold news aggregator from the makers of TikTok.
| The days of simply relying on traffic from Google or Facebook are long gone, but mobile news aggregators like TopBuzz, News Break, Flipboard and SmartNews have all emerged as quietly potent traffic drivers for some publishers. Read more below. Publishers ranging from Inc. to Inquisitr have seen triple-digit percentage increases in traffic from mobile news aggregators this year. Last year, Snopes earned more than $3 million in revenue, most of it from programmatic advertising. But it hopes a new membership model will become its largest source of revenue. Brand safety tags are growing increasingly safety for publishers looking to mollify advertisers. But they slow pages down so much it costs publishers money anyway. Eyeview, a 13-year-old video-focused ad tech company that raised $80 million in investment, is shutting down after running out of cash. Other things to know about The Digiday Publishing Summit is your chance to connect with leaders from Bloomberg, Vox, Hearst and many more. Register by tomorrow to secure the early rate on passes. In a new State of the Industry report based on survey research into more than 150 buyers, learn how US advertisers are recalibrating their relationships with their supply side partners. Sponsored by PubMatic. | | |
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howdy! howdy! howdy! howdy! howdy! | The Programmatic Publisher | | Smart Adserver acquires LiquidM | | The France-based ad tech company now owns a fuller stack of solutions for publishers and buyers. Experts predict more DSP-SSP consolidation is likely next year. | | |
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