For the media industry, this was a week of introspection — and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.
| This was a week of introspection for the media industry, but more than that, it was a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action. We have a system in this country that has for hundreds of years deprived black Americans of the same opportunities as their white counterparts. In his column this week, Digiday's editor-in-chief Brian Morrissey wrote about some actions that our editorial group plans to take to help limit the opportunity gap. Read more below. Systemic racism is hard for a lot of people to get their arms around because the immediate knee-jerk reaction is to proclaim that you are not yourself racist. That is not the point. As protests of police brutality following the killing of George Floyd continue across the country, marketers are pressing pause on influencer campaigns to avoid appearing tone deaf among the videos of police and protesters. Despite needing to layoff about 3% of its total staff in April, G/O Media's plan for getting back on its feet includes expanding its team once again. The scale of BBC Global News' operation -- 4,000 global journalists in 77 cities, 24-hour news channels and various online platforms -- has meant more considerable shifts towards remote working while increasing the content output. Other things to know about We’ll go deep on everything from why you need a true omnichannel DSP to the future of attention-based ad metrics at the Digiday Programmatic Marketing Summit LIVE. Reserve your spot today to join us for an interactive discussion with leaders from Dentsu, Spark Foundry, Digitas and more. Advertisers, tell us: What does your media mix look like during a crisis moment for digital advertisers — and how are you using supply path optimization to drive performance? Sharethrough. | | |
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howdy! howdy! | Sponsored by OneTrust | | New report: WTF is consent management? | | GDPR and the California Consumer Privacy Act are in full swing, and cookies are disappearing. In a new guide, learn how publishers and advertisers are using consent management systems to swiftly collect and record user opt-in decisions and adhere to regulations. | | |
howdy! howdy! | Business of TV | | Slowly but surely, the TV ad market is changing in profound ways | | For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […] | | |
howdy! | | | TheScore CEO John Levy on why sports betting is going mainstream | | Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap. |
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