Non-fungible tokens are all the internet has been talking about, but how can publishers and brands make use of them within their own businesses?
| Twitter's first-ever tweet looks like it is about to sell at auction for $2.5 million, but for nearly 15 years the tweet existed without any associated monetary value. How did its value change in less than a week? It was tokenized as an NFT (non-fungible token) that gives its future buyer the digital rights of ownership. In addition to "bragging rights," the NFT owner has the ability to digitally resell, distribute or license the tweet as they please. Read more below. NFTs are all the internet has been talking about, but how can publishers and brands make use of them within their own businesses? For Digiday+ members, a year to the day since the coronavirus crisis was declared a pandemic, the media business has not changed all that much — at least not because of the pandemic. Digital ad industry execs say there are gaps in IAB proposals for cookie-replacing identifier best practices. Also for Digiday+ members, new Digiday Research found that the end of third-party cookies is expected to affect media's stakeholders differently. Marketers are feeling the pressure to evaluate the relative risks and benefits of each new identity before committing to a preference. As pressures on CEOs have built over the last year, some businesses have created co-CEO positions to prevent leadership fatigue. Other things to know about For brands engaging with the fashion, beauty and luxury customer, tailoring relevant and timely messages based on an action they’ve taken — or not taken yet — is boosting acquisition and driving retention. Sponsored by Attentive. Join this webinar on March 24 at 12 p.m. to learn how Harvard University used marketing analytics to drive growth in a time of pandemic, featuring details from the school’s head of strategic planning and marketing. Sponsored by Digilant. Retailers are working to identify which data to collect, how to use that data and what systems can connect it all, no matter the source. Download this guide to learn more. Sponsored by Cheetah Digital. | | |
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| WTF Series | | WTF is an NFT | | Non-fungible tokens are all the internet has been talking about, but how can publishers and brands make use of them within their own businesses? | | |
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howdy! | Sponsored by Connatix | | As audiences transformed, publishers adapted to content demands with data | | From content about pivoting to home offices to advice on productivity during quarantine, Dotdash saw the nature of audiences’ interests shift across 2020. Watch this new Question of the Day video to see how the publisher adapted its content creation to match the changing times. | | |
howdy! | Sponsored by Celtra | | Webinar: How publisher Bustle is changing its on-site experience | | Publishers are turning to immersive on-site experiences. Register for this webinar to join Celtra experts and Bustle Digital Group’s vice president of Ad Ops as they share first-hand insights and dive deep into the formats, features and content that are fueling the next generation of ad product suites. | | |
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