Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend.
| Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend. Additional coverage: Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest Digiday Podcast episode. If Alexa becomes a bigger part of Amazon’s ecosystem following the launch of Alexa+, it opens up even more real estate for ads. Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever. Read this week's Digiday+ Marketing Briefing. Twitch is expanding its monetization and moderation tools, which creators see as an attempt to regain ground lost to competitors. News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report. News U.K. increased its brand safe ad inventory by up to 20%, up from 16% just six months ago. Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization. From sister site, Modern Retail: Limited Too is ramping up adult collections in an appeal to millennials Other things to know about Recognize the up-and-coming talent in your company with the Future Leader Awards, previously recognizing leaders from New York Times Advertising, Duolingo and more. Enter by April 11 to be considered. RMNs face data integration challenges that hinder their ability to deliver on advertiser expectations, and advertisers must be prepared to address these limitations within their campaigns. Sponsored by Eyeota, a Dun & Bradstreet company. While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. Sponsored by NCSolutions. | | |
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