Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
Who knows if or when it'll actually happen, but the proposed American Privacy Rights Act is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. We break it down in this explainer.
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BDG's chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024. Marketers are considering women’s sports more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. More in this Digiday+ Marketing Briefing. Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers. The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business. Here's why one indie agency is investing in live shopping. Other things to know about There are only seven spots left to attend the Digiday Programmatic Marketing Summit taking place May 15-17 in Palm Springs. Book months' worth of meetings over just three days. Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Sponsored by Salesforce. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Sponsored by Brightcove.
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years.
To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers.
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment.
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
