The advertising industry, of course, finds this beef utterly ungrounded.
| X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. Additional coverage: Adalytics' new report mentions hundreds of brands appearing next to unsafe UGC despite many using pre-bid brand safety tech. A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step? In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue — Outbrain and Teads — announced last week that the former was acquiring the latter in a $1 billion deal. This week’s Digideay+ Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands. Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. Other things to know about Next Wednesday, August 14, is your last chance to save on passes to Retail Media Strategies, taking place on September 12 in NYC. We'll discuss the rise of retail media and how it’s begun to mature, providing an exclusive deep dive into the best practices and winning strategies. Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard. Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial. Sponsored by Adstra. | | |
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