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| Your Unique Selling Point with Dave Geada and Graeme Stevenson By Natascha Wernick |
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Hi Subscriber,
Your Unique Selling Point or Proposition (USP) is your competitive edge.
Once you start thinking about your art as a business, so many other things come into play. Just like any other business, art businesses need to think about what makes them different from every other business.What are you selling? What makes you stand out? What is your competitive edge?In the marketing world, the term USP describes the part of your business that makes you different from every other. Read more here:What is your USP?
In this conversation, Dave Geada, Chief Marketing Officer at BoldBrush and FASO, chats with Graeme Stevenson OAM - host and founder of Colour in Your Life TV Show. They discuss how to find yourunique selling point,the importance of telling your unique storyin relation to this, and how these ideas can relate and apply to your own art career, and most importantlyget you selling more work.
What does Dave say?
"It's really all about figuring out what your story is - and that's the beauty of it, because everybody's stories are unique." - Dave Geada
Watch The Conversation Now |
| | | Coronavirus For Artists - How to Find Your Unique Selling Point by Colour In Your Life |
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Stay well. Thanks for helping spread joy and creativity throughout the world.
Sincerely, |
| Editor's Note: If you want to start selling your art, a professional and secure website can be your most valuable tool. FASO is the easiest way to build and maintain a gorgeous website, we also include amazing marketing tools that automate many common marketing tasks for you. Every FASO membership comes with our amazing guide to marketing and selling your art called The BoldBrush Art Marketing Playbook (or AMP for short). So what are you waiting for join our art community today! Sign up today for a free, no obligation 30-day trial. |
| This article is by Natascha Wernick, guest contributing author for FineArtViews. Natascha has been passionate about supporting creativity and artists all her life. In 2017, she decided to develop her networks more broadly and to support creativity on a global scale. In her role for Colour In Your Life TV show, she is enjoying collaborating with brands, liaising with artists, TV Companies and publication houses on an international scale. |
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