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The decline doesn't mean advertisers are finally leaving the embattled platform
The company rolled it out on a global scale at Cannes Lions
The deal will help brands examine ROI with the growing industry
A cross-functional team will determine whether the content is in the public interest
The underlying message is clear: Join and benefit
Third ad pod moved up as a result of the technical glitch, but no spots were skipped
Tens has already raised $30,000 for its new filter-inspired lenses
Multiple agencies have signed on to the pilot with NBCUniversal
The culture and fashion brand had gone digital-only in 2017
His first client? Apple
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