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| | News & Analysis for the Beverage Industry |
Special Edition: Functional and fortified beverages
Functional beverages go beyond hydration and ask what additional benefits drinks can provide. It's an exciting category that's full of innovation and new ideas - but where do the biggest opportunities lie? | |
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Functional beverage spotlight: The latest in gut health NPD From probiotic and prebiotic sodas to kefir and kombucha, what are the latest innovations in gut health beverage NPD?.. Read
The future of sports drinks in Europe: What do companies need to know? Following the European elections in June, the next five years will bring changes for many industries â including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini gives us a sneak peek into its priorities and outlines what the key issues for the sports drink industry are... Read
How to build a beverage brand: Gut health superstar OLIPOP on creating the next wave of soda When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the USâ soda addiction with a healthier alternative. This year, the brand is featured in Time100âs Most Influential Companies 2024. How has Goodwin built both a beverage brand â and a new category?.. Read
Could new nutrient microencapsulation tech revolutionize Vit D fortification? Britvic and Yili are among the companies working with new plant-based microencapsulation tech: which could disrupt the way beverages, dairy and other foods and drinks approach the important mission of vitamin fortification... Read
Bubbling potential: Prebiotic sodas on course to take off in SEA on the back of rising demand and product boom Prebiotic sodas are said to possess strong growth potential in South East Asia (SEA), largely owing to rising consumer interest in gut health, and an increasing number of companies making strides in product development and launches... Read
Fermented foods and beverages find favour with consumers The rise of fermented foods and beverages is an unlikely success story. But their popularity keeps on growing!.. Read
COMMON eyes up potential of mushroom drinks in UK functional drinks market UK functional drinks brand COMMON is celebrating a six-figure seed investment round from a host of pioneers in the F&B industry: with investors including James Watt (BrewDog co-founder). That level of interest shows that the mushroom drink category is ready to take off in the UK, says the brandâs founder... Read
Brain booster: Singaporeâs Flojo eyes opportunities in cognition and concentration with sparkling functional beverages Singapore start-up Flojo has debuted its sparkling drinks formulated with botanical ingredients aimed at supporting cognitive function, strengthening immune system, and improving mood and mental clarity... Read
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| SPONSORED MESSAGE | | | 4 liquid protein mixing tips to delight consumers. When it comes to protein-rich beverages, consumer expectations are high. Besides nutritional benefits, food safety and shelf stability, they want great flavour and mouthfeel. Our article provides four tips to ensure your mixing process delivers... Click Here |
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