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| | | News & Analysis on Food & Beverage Development - North America |
Special Edition: Healthy Beverage Trends
Beverage brands are continuing to reduce or eliminate sugar as consumers look to avoid 'empty calories' or 'drinking their calories.' But there is also a trend towards adding health ingredients, from probiotics and prebiotics to proteins, vitamins and minerals, and trending botanicals. We explore market trends and speak to some innovative players in the space. | |
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| SPONSORED MESSAGE | | | Meeting demand for new and better beverages Beverages' ubiquitous role in modern living has raised the bar for functional benefits, friendlier labels, nutritional content and standout flavor. Count on Cargillâs beverage experts and broad ingredient portfolio to bring it all together.... Click Here |
Soup-To-Nuts Podcast: Demand for functional beverages could lead to âtsunami of innovationâ in 2024 Beverage sales have outpaced that of food within the specialty segment in the past decade, according to the Specialty Food Association, which attributes the boom to an increased demand for functional benefits, a faster pace of innovation and a lower threshold for initial trial... Listen now
Happy embraces âmodern sensibility,â mental-health advocacy to differentiate in coffee Serial entrepreneur Craig Dubitsky has partnered with award-winning actor Robert Downey Jr. to launch happy, a coffee brand leveraging a modern design and a mission to improve mental health to distinguish it from the competition... Read
Lattini leverages sunflower seeds to offer healthier, climate-friendly plant-based milk Consumers increasingly want more from their beverages when it comes to health, but they also want less in terms of calories, ingredients, processing and environmental impact â a delicate balance that startup Lattini strikes without compromising taste and texture by using whole sunflower kernels as the base for its plant-based milks... Watch now
PATHâs flavored sparkling water is a continuation of bottle reusability PATHâs primary business strategy revolves around the reusability of its aluminum bottles, diverging from the traditional single-use bottled water market. Launched its new flavored sparkling water was an obvious decision, PATHâs CEO, Shadi Bakour, explained to FoodNavigator-USA, which allows the brand to maintain its core sustainability values while tapping into the booming demand for sparkling water... Read
Copper Cow releases churro coffee flavor in Costco, adjusts to new funding reality Vietnamese coffee company Copper Cow is sweetening Costco aisles with a limited-edition churro flavor as it navigates growing without venture-capital (VC) funding, company CEO and Founder Debbie Mullin told FoodNavigator-USA... Read
Smoove's prebiotic beverages place African culture in the spotlight Tapping into the multi-billion dollar functional beverage market, Smooveâs RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding to consumersâ growing interest in international flavors... Read
Functional coffee brand Clevr sprouts onto Target shelves, readies rebrand Functional coffee and tea brand Clevr Blends is taking a âdeep, not wideâ approach to growing beyond its direct-to-consumer (DTC) roots and into Target, brand founder and CEO, Hannah Mendoza, told FoodNavigator-USA during a Startup Spotlight video... Watch now
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| RELATED PRODUCTS & SUPPLIERS |
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| SPONSORED MESSAGE | | | White Paper: Solving for Sugar Reduction Itâs imperative that ingredients work in unison to successfully reduce sugars. Download our white paper to explore the technical expertise ADM uses to replicate full-sugar taste.... Click Here |
| SPONSORED MESSAGE | | | Meeting demand for new and better beverages Beverages' ubiquitous role in modern living has raised the bar for functional benefits, friendlier labels, nutritional content and standout flavor. Count on Cargillâs beverage experts and broad ingredient portfolio to bring it all together.... Click Here |
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