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| | News & Analysis for the Beverage Industry |
Special edition: Sports drinks
| In this special edition, we explore the thriving sports drinks market. Gatorade, Powerade and Bodyarmor continue to dominate the market - but what about the newer innovations emerging around the globe? And what are the top trends that will shape the market in years to come? | |
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| SPONSORED MESSAGE | | | Striking a sweet balance in beverages As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... Click Here |
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown â and how are innovations from the trio driving the market forward?.. Read
From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025 One of the hottest launches of 2024 was Lionel Messiâs functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025â¦.. Read
5 trends to watch in sports drinks From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category... Read
New beverage launches in sports drinks and hydration From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration beverages... Read
PepsiCo tees up functional innovation with Gatorade & Propel PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks.. Read
Turmeric-infused product sales set to surge as muscle-recovery properties bolster appeal Popular functional ingredient, turmeric, has revealed another string to its bow - muscle recovery. With sales of the colourful spice set to rise as a result, we discover the F&B NPD opportunities this creates... Read
Ginseng and L-carnitine supplementation may enhance exercise performance A daily dose of ginseng extract and L-carnitine may improve exercise endurance, according to a recent animal study... Read
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| SPONSORED MESSAGE | | | Striking a sweet balance in beverages As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... Click Here |
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